Our #MoveYourFrameShop is now online so you can peruse and SHOP from the comfort of your own home (or for procrastination purposes at work…we won’t tell). We get in the studio with the LNDR team to talk to them about their inspiration, their collection at Frame and boozy lunches!
Talk us through the inspiration for the collection at Frame.
“The cure for anything is salt water, sweat, tears or the sea “ – Karen Blixen (Author of “Out of Africa)
Karen Blixen’s quote above was the initial inspiration for LNDR’s Collection One collection. It is imagined against a backdrop of the beach at twilight: under a red moon the waves are a hazy static, while silver salt cuts against charcoal rock ridges.
The collection is designed for the modern active lifestyle. The garments blur the line between every day technical basics and performance activewear. Quality, fit and comfort are essential, and we wanted the collection to be both fresh and effortless.
Where do you seek inspiration daily?
LNDR is also the abbreviation for Londoner, (although the brand is pronounced L.N.D.R) we are all proud Londoners and inspiration comes first from ours and our customers lifestyles – fast paced, flexible lifestyles. We understand that everyone is busy so we are creating products that are convenient for busy lives.
The LNDR girls! (From left to right: Donna, Jo, Sarah, Claire, Sophie)
If we are working out and then running to the office or going from workout to drinks, we wanted pieces that worked with our active lifestyle, pieces that are effortless.
Where do you see the brand in 5 years?
In 5 years, we see ourselves as a lifestyle brand, selling globally. We want to build into more products using modern technology and work with new innovations to make products that benefit an active lifestyle.
What is your favourite piece from the collection?
It’s different for all of us..
The Aero high-neck bra is a favorite across the team, it’s antibacterial quick dry technical properties make it a great bra for the gym, and with the high neckline and the retro-inspired colour palette also makes a cool casual every-day piece.
The Jackson Sportsmesh singlet is another team favourite, this style is a basketball-inspired tank top made using Coolmax™ sportsmesh. It has a clean finish and a sleek fit with the technical properties of performance activewear.
What are some of the hurdles you’ve had to face in launching an Activewear brand?
One of the biggest hurdles has been sticking to our guns and keeping with a clean aesthetic. We have received a lot of feedback from people asking for more colour, neon and prints which we feel a lot of brands are already doing very well, our cleaner aesthetic sets LNDR apart and is a point if difference in the market.
Are LNDR Activewear suitable for all kinds of exercise?
Each of us in the team live the brand and live an active lifestyle. We all take part in different types of exercise including HIIT, running, yoga, boxing, pilates where we have wear-tested all of the garments.
We test all of the garments in the collection both in the gym and during happy hour.
Which pieces from the collection are best suited to which kinds of exercise?
All of the seamless knit activewear styles are made with circular compression knitting, which boosts circulation and sends additional oxygen to the wearer’s active muscles. All LNDR knitted active pieces – including the Aero and Speed sports bras – are constructed using silver technology yarns, which are naturally antibacterial, prevent odour and keep the garments fresh for longer.
These pieces are all great for any workouts where you work up a sweat.
The Eleven leggings, in particular, are made with transparent mesh constructions in the areas of your leg that have to bend more. They also have high compression areas in key parts including the stomach and legs so are great for Pilates or yoga classes.
What’s next for LNDR?
As we have only just launched, we have a lot of exciting plans for the next 12 months. We are doing a lot of events and collaborations, in particular with Frame. We want to always make sure that we are up to date with what our customer wants and what interests she has both in and out of the gym.
What did you eat for breakfast?
An omelet from Ozone
The LDNR piece I can’t get out of at this moment is…
Aero Grey Marl
My favourite way to workout is…
Classes with an instructor who is really pushing you to work hard
The song currently on my workout playlist is…
Mixed for all of us, Beyonce, FKA Twigs, Duke Dumont..
My biggest vice is…
Coffee, wine, dark chocolate with sea salt (in that order)
My biggest release is…
My next holiday destination will be…
My pet peeve is…
Get all these LNDR pieces from our SHOP here.
(All LNDR seamless knit activewear pieces are only available in two sizes, XS and M/L.)
Navy Sports Mesh T-Shirt, £75 / Grey Marl Eleven Leggings, £75 / Navy Speed Circular Knit Bra, £40
Grey Marl Aero Circular Knit Bra, £40 / Navy Eleven Circular Knit Leggings, £75 / Relaxed Street Shorts, £75
Grey Marl Circular Knit Top, £75 / Navy Jackson Sports Mesh Vest, £85 / White Classic T-Shirt, £45